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Ramp-Up Schedules

The mathematical progression for safely increasing your sending volume on a new campaign.

Updated over 2 months ago

Don't Sprint Immediately

Even after the 14-Day Warmup, you should not jump straight to 50 emails/day. You need to "Ramp Up" your cold traffic.

The Standard Ramp-Up Schedule (Per Account)

Assuming you have completed the 14-day warmup:

Timeframe

Daily Warmup Limit

Daily Email Account Limit

Total Volume

Week 1

40

10

50

Week 2

30

20

50

Week 3

20

30

50

Week 4+

20

30-40

50-60

Key Takeaway: Notice that as we increase Campaign Volume (Cold), we slightly decrease Warmup Volume, but we never turn Warmup off. It acts as a permanent baseline of positive engagement.

Managing the Settings

You can automate part of this using the "Progressive Ramp-Up" setting in your Warmup tab, but Campaign Limits must currently be adjusted manually in the Campaign > Settings tab.

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