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The 14-Day Warmup Rule

Why patience is the most profitable strategy in cold email, and the risks of "burning" domains by launching too early.

Updated over 2 months ago

The "Sandbox" Period

When you register a new domain (e.g., get-sample.com), Google and Microsoft place it in a "Sandbox." They do not trust it yet. If you start sending 50 cold emails a day immediately, you will be flagged as a spammer and your domain reputation will be ruined permanently.

The 14-Day Protocol

We strongly recommend a 14-Day Warmup Period for all new domains.

  • Days 1-14:

    • Warmup: Enabled (Fire).

    • Campaigns: PAUSED. Do not send any manual emails.

    • Goal: Let the automated engine send/receive emails to build a history of positive engagement (opens, replies, "mark as important").

  • Day 15:

    • Action: You launch your first campaign.

    • Volume: Start low (e.g., 20 emails/day) and ramp up.

Can I skip this?

Technically, yes. But the risk of landing in spam is high.

  • Exception: If you buy Pre-Warmed Accounts (sometimes available via premium vendors), they may be ready sooner. But for standard new domains, 14 days is the industry standard for safety.

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