1. "My Open Rate is 100% (or very high)"
If you see a campaign with 80-100% open rates, this is likely a False Positive.
The Cause: Corporate spam filters often "Bot-Click" every link and open every email instantly to scan for malware before letting the email through to the human.
The Fix: SendScale has algorithms to filter some of this, but it is impossible to catch 100%. Focus on Reply Rate as your primary metric of success, as bots generally do not write personalized replies.
2. "My Reply Rate seems low"
Check "Stop on Auto-Reply": If you have "Stop on Auto-Reply" enabled in Campaign Settings, "Out of Office" messages are counted as replies but don't stop the sequence.
Check Classification: Ensure you are checking the SmartBox. Sometimes a reply lands in the "Others" tab if the AI wasn't sure it was a lead.
3. "Analytics don't match my CRM"
Sync Lag: If you push data to HubSpot/Salesforce, there may be a 5-15 minute delay.
Time Zones: SendScale analytics are based on the Time Zone set in your account settings. If your CRM is set to UTC and SendScale is set to EST, daily totals may differ by a few hours.
4. "Emails Sent is 0 but Campaign is Active"
Check Schedule: Is it the weekend? Is it past 5 PM in the prospect's time zone?
Check Daily Limit: Did you hit the "Max Daily Emails" cap for the campaign or the account?
Check Warmup: Remember, Warmup emails are NOT counted in the "Campaign Sent" metric.