The "Unsubscribe" Request
In cold email, you will frequently receive replies like: "Stop," "Remove me," or "Not interested." Handling these correctly is critical for GDPR/CAN-SPAM compliance and Deliverability. If you email someone who asked you to stop, they will report you as Spam, which destroys your health score.
How to Unsubscribe a Lead
Open the conversation in SmartBox.
Click the Lead Status dropdown.
Select "Unsubscribed".
What happens next?
Immediate Halt: The system effectively "kills" the sequence for this specific lead. They will never receive another automated email from this campaign.
Blocklist Addition: The email address is automatically added to your workspace's Blocklist.
The Global Blocklist
The Blocklist is a safety vault found in your Settings tab. It contains a list of emails and domains that SendScale is permanently forbidden from contacting through your accounts.
How to Manage it:
Go to Settings > Blocklist.
Manual Add: You can type in specific emails or entire domains (e.g., [email protected]) that you want to avoid.
Import: You can upload a CSV of a "Do Not Contact" list (e.g., current clients, churned customers) to ensure you never accidentally prospect them.
Best Practices
Don't Argue: If someone is rude, just mark them as Unsubscribed/Lost and move on. Engaging with hostile leads creates spam reports.
Domain Blocks: If you are prospecting large companies, and one person replies "We have a strict No-Cold-Call policy," it is often wise to block their entire domain (e.g., @bigcorp.com) to protect your accounts from being reported by their IT department.