The Campaign Architecture
A "Campaign" in SendScale is not just an email blast. It is a sophisticated, automated workflow designed to simulate one-on-one human correspondence at scale. To launch a campaign, you must complete four distinct phases in our linear process.
Phase 1: Leads (The Audience)
Before you write a word, you must define who you are talking to.
The Interface: When you click "Create Campaign," you land here first.
Action: You must import contacts. You cannot proceed to the next step until at least one lead is added.
Best Practice: We recommend importing from a pre-built "Lead List" to ensure your data is already enriched and verified.
Phase 2: Sequences (The Script)
This is where you craft your message. SendScale has "Drip" architecture available.
Step 1 (The Opener): Your initial cold email.
Step 2+ (The Follow-Ups): Automated bumps sent if the prospect does not reply.
Delay: You define the gap (e.g., "Wait 3 Days").
Threading: By default, follow-ups are sent in the same email thread (Reply-chain), bumping the original context to the top of their inbox.
Spam Check: Use the built-in "Spam Check" button in the bottom right of the editor to scan your copy for trigger words like "Free," "Guarantee," or "Winner."
Phase 3: Schedules (The Timing)
You must tell the system when to work.
Time Zone: Select the time zone of your prospect, not your office. If targeting London, choose GMT.
Window: Drag the sliders to define business hours (e.g., 9:00 AM – 6:00 PM).
Days: Toggle weekends off (White) and weekdays on (Blue) to maximize professional engagement.
Phase 4: Settings (The Rules)
The final configuration before launch.
Select Accounts: Choose which email accounts will send this campaign. You can select one, or multiple. SendScale will automatically rotate through them (Inbox Rotation) to distribute the load.
Daily Limit: Set a safety cap. For example, if you want to send 500 emails/day total using 10 accounts, set this limit to 500.
Stop on Reply: Ensure this is ON. This is the most critical setting. It stops the automated sequence the moment a human replies, preventing awkward "robot" follow-ups.