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Understanding Health Scores

How to interpret the "Health Status" percentage in your Accounts dashboard and use it as a "Go/No-Go" gauge for your campaigns.

Updated over 2 months ago

What is the Health Score?

On your Accounts dashboard, every email account has a Health Score displayed as a percentage (e.g., 98%) next to the Fire icon.

This is not a vanity metric. It is a real-time calculation based on the performance of your account within the SendScale Warmup Network over the last 7 days.

The Formula:

Health Score=(Total Warmup Emails SentWarmup Emails Landing in Inbox )Γ—100

If your account sends 100 warmup emails and 98 land in the Primary Inbox while 2 land in Spam, your score is 98%.

Interpreting Your Score

  • 95% - 100% (Excellent):

    • Action: Safe to send full volume. Your domain is trusted by major providers.

  • 85% - 94% (Good/Caution):

    • Action: Monitor closely. You may be hitting some spam filters. Consider lowering your daily sending limit by 20% until the score recovers.

  • < 85% (Critical):

    • Action: STOP CAMPAIGNS IMMEDIATELY.

    • Diagnosis: Your domain has likely been flagged. If you continue sending cold emails, you will burn the domain permanently.

    • Recovery: Leave the account in Warmup Only mode for 1-2 weeks. Do not send a single sales email until the score rises above 90%.

Why Scores Fluctuate

It is normal for scores to bounce between 95% and 100%.

  • Google Updates: Gmail changes its spam algorithms daily. A dip might just be an algorithm adjustment.

  • Content Issues: If you launched a new campaign with "spammy" words (e.g., "Free", "Guarantee"), you might see your health score dip 24 hours later. This is your signal to rewrite the copy.

Pro Tip: If you see "N/A" or "-" as your score, it means the account hasn't been warming up long enough (less than 3-5 days) to generate statistically significant data. Be patient.

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