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Purchase a New Domain

How to use SendScale's Domain Purchasing service to quickly provision dedicated cold email infrastructure without touching DNS records.

Updated over 2 months ago

The Advantage

Setting up cold email domains manually is technically demanding. You must buy the domain from a registrar (like GoDaddy), buy email hosting (like Google Workspace), and then manually edit complex DNS text records (SPF, DKIM, DMARC) to authenticate your sending.

SendScale can automate this entire chain.

  • We buy the domain.

  • We host the inbox.

  • We configure the DNS authentication.

  • We auto-connect it to your account.

Step-by-Step Procurement Guide

1. Access the Purchase Engine

Go to Accounts > Add New. Select the left-hand option: "Get New Email Accounts."

`` (Insert Image here: The 'Get New Email Accounts' card)

2. Search for a Domain

Enter a root keyword for your domain.

  • Strategy: Do not use your primary company domain (e.g., apple.com). If you burn the reputation of your main domain, your internal company email will go to spam.

  • Suggestion: Use prefixes like get, try, use, or team. (e.g., get-apple.com).

3. Select TLDs

SendScale will check availability across major Top-Level Domains (TLDs).

  • Recommendation: Stick to .com and .net for the highest trust scores. Avoid cheap TLDs like.xyz or.online, as spam filters often penalize these.

  • Pricing: Domains are typically billed at $15/year.

4. Configure the Forwarding Domain

You will see a field labeled "Forwarding Domain."

  • What is this? When a prospect receives your cold email, they often copy the domain (e.g., try-sendscale.com) and paste it into their browser to see if you are a real company.

  • Action: Enter your actual main website URL here (e.g., https://sendscale.com).

  • Result: Anyone visiting your cold domain will be seamlessly redirected to your main homepage, preserving trust and capturing traffic.

5. Add User Seats (Inboxes)

You are not just buying a domain; you are provisioning email accounts on that domain.

  • Use the "Add new email" form to create users (e.g., First: "Tom", Last: "Jones").

  • Cost: Each inbox costs $5/month.

  • Scale: We recommend adding 3 users per domain immediately to maximize the utility of that domain asset.

6. Place Order

Review your Summary on the right panel. Click "Place Order".

  • Deployment Time: While the accounts appear in your dashboard instantly, please allow 24-48 hours for the DNS records to propagate globally before sending your first email.

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