Phase 1: Infrastructure (The Foundation)
Time to complete: 15 Minutes
Log in to SendScale and navigate to the Accounts tab.
Add Email Accounts:
Option A (Recommended): Click Add New > Get New Email Account Search for a domain similar to your brand (e.g., if your site is agency.com, buy getagency.com). Purchase the domain and add 2-3 user seats (Personas).
Option B: Connect existing Google Workspace accounts via OAuth.
Verify DNS: If you connect your own accounts, ensure SPF, DKIM, and DMARC are active. (Users purchasing an account on the platform can skip this; we handle it automatically).
Enable Warmup: Click the Fire Icon next to your new accounts.
Set Daily Warmup Limit to 30.
Enable Progressive Ramp-Up (Increase by 2/day).
CRITICAL: Let accounts warm up for 14 Days before sending volume campaigns.
Phase 2: Lead Sourcing (The Fuel)
Time to complete: 10 Minutes
Navigate to SmartSearch.
Define your ICP: Use the filters on the left or the AI-Powered Search bar.
Example Prompt: "Marketing Directors in SaaS companies in Austin with 50-200 employees.”
Review Results: Check the preview list to ensure relevance. Preview is capped to 100 but total results may exceed that amount.
Enrich & Save: Select the leads you want (e.g., 500 leads) and click Enrich. Slider is available to define the number of leads you’d like to enrich from the results.
Create a List: Save these leads to a new list named (e.g., Austin CEO list V1).
Phase 3: Campaign Construction (The Launch)
Time to complete: 20 Minutes
Navigate to Campaigns > Add New. Name your campaign.
Step 1 - Leads: Click "Import from List" and select the list you created in Phase 2.
Step 2 - Sequences: Write your email copy.
Use Variables like {{first_name}} to personalize.
Use Spintax {Hi|Hey} to vary your openers.
Click the Spam Check button to ensure your copy is safe.
Click the Preview button to ensure you like the overall look of the email.
Send a Test Email from the preview module to verify once more the will be received as you desire.
Step 3 - Schedule: Set your sending window (e.g., 9 AM - 5 PM EST). Ensure Saturday/Sunday are unchecked if weekends are undesired.
Step 4 - Settings:
Select Accounts: Select ALL the email accounts you warmed up in Phase 1 that you’d like to participate in this campaign. SendScale will split the load between them.
Daily Limit: Set a safe limit (e.g., if you have 3 accounts, set the campaign limit to 90).
Stop on Reply: Ensure this is ENABLED.
Phase 4: Launch & Manage
Click Launch Campaign.
Monitor the Dashboard for performance analytics.
Check SmartBox daily to reply to interested leads and mark them as "Interested" or "Meeting Booked".
